Fitting Myths

Myth 1 – All bras are the same

There are many different types of bra shapes, styles and cuts and each provide a different fit. It’s great to know what works well for you but don’t be afraid to try a new style on, even if you think it won’t suit you.

Myth 2 – My bra size is always the same no matter what style bra I wear

Not the case - different bra styles fit differently. For example, you may need to go down a cup size if you're trying a soft cup bra which doesn't have any underwire. We offer free exchanges within 100 days of purchase in case your new lingerie doesn't fit as you expected.

Myth 3 – A woman who is an A is smaller than a woman who is a C

Not necessarily. A size 14A is the same cup size as a 10C because a size 14 has wider breast tissue distribution. Visit our Bra Fitting 101 page to help determine your true size.

Myth 4 – I have to wear a larger back size because I have a broad back.

No. Your back size involves your underbust, positioned in the narrowest part of your back, not your shoulders. If you wear a size 10 top but wear a size 14D bra, you may be wearing the wrong size bra. If you're wearing a bra that is too big, it might be riding up from the narrowest part of your back

Your underbust size should correspond to or be similar to your top size. If you wear a size 10 top with a 14D bra, try a 10E or a 12DD for a better fit.

Myth 5 – Wearing a bra is supposed to hurt

If your bra hurts, you are wearing the wrong size. Many women avoid wearing underwire bras because it hurts them, but the underwire plays an important part in the structure of your bra to provide support and lift. If for any reason your bra hurts, you can exchange it (within 100 days of purchase) for a different size.

Myth 6 – My bra support comes from the straps

No. The bra’s underbust should support the weight of your breasts, not the straps. The straps are the final adjustment for your bra; they ensure the cups sit flat on your chest. If your bra support comes from your straps let us help you get fitted for proper support and comfort.

Myth 7 – That can't be my bra size...

Your bra size should always rougly correspond to your top size, and a larger cup size doesn't always mean you have greater breast volume, it may mean you have a larger width of breast tissue. Whatever your size, ensuring that your bra is a good fit will mean you're comfortable and confident every day.

Myth 8 – I have back fat, I can’t wear a bra too tight

You don't need to compromise on support - there are bras specifically designed to reduce back bulge. The underband of your bra should always be firm in order to give enough support to your bust, even if you think you have back fat.

Myth 9 – Red imprints on my skin means my bra is too tight

Unless your bra is painful to wear, red imprints on your skin do not guarantee that you are wearing the wrong size. For example, socks, watches and underwear elastic can leave similar red marks, and can indicate they are worn firmly so as not to move on your body throughout the day.

Myth 10 – If my cup gapes or puckers, the cup size is too big

Sometimes. You may just need to tighten the straps, or try a different bra style. For example, if your breasts are fuller at the lower half than the top half, a balconnet bra will lift your breasts to create a more flattering shape than a plunge bra.