Launched in 2004 from Sydney, Australia, Pleasure State has grown to become one of the sexiest names in the intimate apparel industry. The label was created out of a vision to design lingerie that combined avant-garde style with exquisite fit and comfort. Pleasure State captures the essence of what women want and how it makes them feel; playful, seductive and utterly spellbinding.

The label embraces the highest standards of design expression, craftsmanship and innovative technology so that women can indulge in the luxury of lingerie everyday. The beautifully crafted pieces effortlessly transition from the bedroom to everyday life.

With one strong identity, Pleasure State has evolved into four distinctive collections:

Pleasure State Couture

The signature collection for the women who demands the ultimate in luxury, craftsmanship and personal expression.

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Pleasure State White Label

A playful and sassy collection for the style conscious woman where reality meets desire.

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Pleasure State VIP

Pleasure State VIP is exquisite lingerie with superior fit designed specifically for women in DD to G cup sizes.

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Pleasure State My Fit

A sophisticated collection that fuses ground-breaking innovation with fashion for the perfect fit and push-up technology.

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